On-Page Optimization Actions For A Good
Head Start To Your Website Success
Most of the search engines want high quality signals that are naturally
produced by good on-page optimization and viral nature of internet
which leads to higher click rates and well structured pages having high
integrity. If you structure the articles with high quality then not
only the search engines will reward you with higher ranking but the
users will also reward you by purchasing your products or hiring your
services. Our major goal is to implement such actions that will provide
positive results through on-page optimization techniques.
Make your website user friendly: Your website must be created in a user
friendly way so as to increase the engagement and interaction with the
people and better conversion rate. To do this, you should make use of
call to action buttons in your website. These are the buttons which
when clicked by the visitors pull them towards that path which you have
chosen for the user. It can be a “sign up” button,
“call for free quote” button, “download
now” button etc. If doing so, the users are still bouncing
back, then try to know that where the users are focusing on your
website and then place those call to action buttons on those places.
Create clean design which is easily understandable and readable. Ensure
that the images and the videos are of high quality and are optimized.
Make use of soothing color combination which found appealing to the
eyes of visitors. Use the meaningful and unique content on your
website. In a nutshell, use each and every thing on your website in a
perfect way which is both search engine and user friendly.
• Use effective coding so that the search engines can easily
index the content: Before publishing the content, check the integrity
of your website. Improper use of tags, invalid codes, unclosed tags and
bad nesting structures will make your site inconsistent and may impede
the ability of search engines to extract your content properly. The
solution to making great pages is to minimize the use of coding and to
maximize the use of content so that the space taken by the raw amount
of tags and script gets reduced in comparison to the amount of content
that is to be read by the users.
• Apply short and relevant Meta tags and use the most
appropriate descriptions: Make use of relevant keywords in your Meta
tags and description tags but don’t overstuff them with the
keywords as it can affect the ranking of your website badly. You must
use the most popular keywords of the content in Meta tags and must also
ensure that the keywords are optimally or evenly distributed in your
content and that too in a natural way. If you overstuff your content
with keywords then your site might get penalized by search engine. So,
don’t use it and balance the keywords in your content and
search engines will love it.
• Decrease the loading time: In the world of HTML 5 and CSS3
which are bringing great levels of animations and interactivity, it is
also easy to get caught up in a design which slows down the loading
speed of the website and hence takes more time to get open. This slow
loading speed of websites is the biggest cause of higher bounce rates.
User skips from your site and will go to another site for extracting
the information. Therefore it is necessary to evaluate which scripts,
social plug-ins and animations are decisive to our website and which
are not. Remove all unnecessary plug-in, animations and script to
fasten its loading speed.
Summary: There are numerous on-page optimization actions which can give
a good head start to your website and hence will help to bring more
traffic and increase the customers.
Author Bio :- Guneet Singh is SEO manager of SEO RANK SMART, A Internet Marketing Company based in New Delhi, India. SEO Rank Smart
is specializes in helping small, medium and larger companies with
Search Engine Optimization, Link Building, Social Media and other
important online marketing strategies.