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Online Marketing Strategies For A Tight Budget


Getting the services of an online marketing company can be beneficial for a start up that needs to get information to the potential customers. For a business start up, you might not have the financial resources to use the traditional marketing strategies. You might not be able to match the resources of more established competitors. The advent of the Internet has however provided avenues by which your business can target as many people as possible.

When you are planning to embark on an Internet marketing strategy, you need to first identify the target market or audience. You should seek to know whether the target consumers have access to the Internet and whether it is a class of people who are likely to be interested in what you are selling. When you have the target, you can set the strategy that will work for that particular segment.

Before contacting the online marketing company, you need to check the resources that you have available. This will help you set a preliminary budget. If you intend to start a big and immediate campaign, you may need to allocate more funds. If you are going for a gradual marketing strategy that will take some time, you can allocate smaller amounts. You then contact the specialists so that they can help you with the rest of the process.
 
The specialists will advise you on the best technique to use. This is because each of the techniques work differently for each segment. Some of the budget friendly strategies the Online Marketing Company can advise you to use include:
• Post ads on YouTube: This online video sharing site has an average of 800 million unique viewers each month and you can take advantage of this huge audience to market your products or services. Additionally, you can post video referrals from your customers since they are some of the strongest forms of adverts. You do not need to spend a lot to post on the video site other than the cost of the camera and editing the video.
• Get covered in niche blogs: The chances of your startup getting covered in a big magazine or publication are slim. However, you can get featured on a popular blog that publishes content related to your area of business. This can be cheap since you may only need to show the blog creator what value your post will bring to him and his readers. You could also entice him with some of your products and services as a gift.
• Get endorsements from local celebrities: The big shot companies have equally big celebrities endorsing their brands for huge payments. You would obviously not afford or be willing to pay such a high amount. However, celebrity endorsements do work and you can get one from your locality to achieve the same effect.
• Run social media accounts: There are a lot of people in the social networks today. The online Marketing Company can help you manage your presence in these networks. These accounts will help you get in touch with your customers directly.
 
These are strategies you can embark on yourself. However, getting the input of an online marketing company will ensure you do it right.
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