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Online Marketing Strategies For A Tight
Getting the services of an online marketing company can be beneficial
for a start up that needs to get information to the potential
customers. For a business start up, you might not have the financial
resources to use the traditional marketing strategies. You might not be
able to match the resources of more established competitors. The advent
of the Internet has however provided avenues by which your business can
target as many people as possible.
When you are planning to embark on an Internet marketing strategy, you
need to first identify the target market or audience. You should seek
to know whether the target consumers have access to the Internet and
whether it is a class of people who are likely to be interested in what
you are selling. When you have the target, you can set the strategy
that will work for that particular segment.
Before contacting the online marketing company, you need to check the
resources that you have available. This will help you set a preliminary
budget. If you intend to start a big and immediate campaign, you may
need to allocate more funds. If you are going for a gradual marketing strategy
that will take some time, you can allocate smaller amounts. You then
contact the specialists so that they can help you with the rest of the
The specialists will advise you on the best technique to use. This is
because each of the techniques work differently for each segment. Some
of the budget friendly strategies the Online Marketing Company
can advise you to use include:
• Post ads on YouTube: This online video sharing site has an
average of 800 million unique viewers each month and you can take
advantage of this huge audience to market your products or services.
Additionally, you can post video referrals from your customers since
they are some of the strongest forms of adverts. You do not need to
spend a lot to post on the video site other than the cost of the camera
and editing the video.
• Get covered in niche blogs: The chances of your startup
getting covered in a big magazine or publication are slim. However, you
can get featured on a popular blog that publishes content related to
your area of business. This can be cheap since you may only need to
show the blog creator what value your post will bring to him and his
readers. You could also entice him with some of your products and
services as a gift.
• Get endorsements from local celebrities: The big shot
companies have equally big celebrities endorsing their brands for huge
payments. You would obviously not afford or be willing to pay such a
high amount. However, celebrity endorsements do work and you can get
one from your locality to achieve the same effect.
• Run social media accounts: There are a lot of people in the
social networks today. The online Marketing
Company can help you manage your presence in these networks.
These accounts will help you get in touch with your customers directly.
These are strategies you can embark on yourself. However, getting the
input of an online marketing company will ensure you do it right.