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_ Création de site web
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Pour toutes questions, devis et étude de cas :
Mail : contact@referencement-webpro.fr
Tel : +33621797900
Découvrez la finance de marché avec Marc-Antoine Adam de Villiers
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The Intersection of SEO and Content
Marketing
The traditional methods of Internet marketing through search engine
optimization have changed as a result of the introduction of Panda and
Penguin updates by Google. This does not mean that content should not
be crafted in a way that is likely to attract the attention of search
engines. It only means that you should not try to be unethical in this
process. The traffic that gets to your site should be attracted through
methods that meet the quality guidelines laid out by Google. The
traffic should also be able to find what you have advertised to be in
your site.
For Internet marketing to be successful, it has to be backed by
quality. The content created should be of good quality. It should be
directed towards the right audience aiming at a particular outcome. SEO
on the other hand aims at optimizing the already existing content to
appear where the target audience is looking. Therefore, when SEO and
content marketing are integrated, there is more competitive advantage
and the chances of success are increased. It is important to note that
SEO should follow content so that when the promotion is done, the
customers will find quality content on the site. You should not promote
the site if the content is not ready.
Timing is very important in Internet marketing. There are a lot of
trends emerging every now and then and you should focus on those that
are relevant in your industry. The content you develop should take into
account these trends and be optimized properly so as to be highly
visible. Timing in content marketing is also about following the ever
changing search engine guidelines that are released. These will help
you to ensure that your site is not in violation with the set rules
which could lead to heavy penalties.
Having new and unique content consistently also goes a long way in
helping your Internet marketing
strategy. Promoting this content on social media has been found to have
some effect on SEO. For instance, if the content has a visible presence
on the social media, it gets indexed more quickly. The shares on social
media can increase the ranking of your site. The reach of your content
will be determined by the marketing effort you put. You should market
in as many platforms as possible. It is however important to ensure
that the content is not ruined by SEO but that it is made more
effective by SEO.
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