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Things You Should Consider While Doing Site
Audit
A site audit is necessary as the Google updates its algorithm
frequently and due to these updates, your site may get down in the
ranking on search engines. Recently, the updates like Panda, Penguin
has dropped the ranking of many websites. Therefore, it is necessary to
update the site and implement the strategies according to the new
algorithms of search engines. In this article, it is discussed about
the things which you must consider or check while auditing your website:
1. Web Space(hosting)/Web server: You
must check or audit for the following:
Does search engine (Google)
thinks that you are only the website on that server or there are N
numbers of sites?
Does your website use
compression tools or caching tools for serving your website faster?
Does your website have down
time? If yes, then how much?
Hosting: You must have a
dedicated version of the hosting server, which means that your website
is all alone on that particular server, when it is hit by search engine
crawlers.
Server: caching or compression ensures that your site is loading
quickly and is only downloading what exactly is needed. Besides this
you must keep the up time as near to 100% as possible.
2. Domain name resolution: You must audit
the following:
Does your domain name resolve
to one domain or many domains?
Do you have www domain name or
non www domain name?
Does your site with www,
non-www and the name of the home page resolve to the same name?
A 301 redirect must be there for your website otherwise Google will
consider it as three sites.
3. Sitemaps: You must check the following:
Does your website have
sitemap.xml which enlists all the site pages that are indexable?
Do you update it whenever you
add a new content in your website?
Do you upload your sitemap on
search engine after creating it?
Do you have separate sitemaps
for images or other on-site videos?
Sitemaps play an important role which helps the search engines as well
as the users to navigate all the pages available on the website.
4. Site Crawl: Check the following:
Do you have any issues related
to site crawl?
Is anchor text written
properly?
Do you have any broken links?
Are your Meta tags and Title
tags are too short, too long, or non existent?
Are your title tags
over-optimized?
Are you correctly using alt
text in alt tag?
You can check it by using the tool screaming frog as it runs the
crawler throughout your site and will help you check all the above
things
5. Duplicate content: You must audit that
when you have checked the duplicacy of your content last time. Your
content may be unique totally but it doesnt means that your
content cant be copied or scraped by others. Therefore, you
must check the duplicacy of the content on your website regularly.
6. Content: Content plays an important
role and it makes the site healthy and authoritative. The great content
brings your site up in ranking and users are always hungry for fresh
and informative content. You must check the following:
Is your content meaningful and
informative?
Do you update your content
frequently?
Do you post and create fresh,
quality and unique content on your website and blog?
7. Social media: Check the following:
Do you a social media plan?
Does it support the objectives
of your website?
Have you inserted social
sharing buttons on your site?
Make sure that you provide easy sharing of content to the users by
implementing social sharing buttons below your site content.
Summary: You can save your site ranking from dropping, if you hire a
professional SEO Rank Smart from the beginning.
This will save your site from losing your positioning on search engines.
Author Bio :- I am Vinit working with SEO RANK SMART from last 3 years,
It is India based SEO Rank Smart offering good SEO
Packages to its clients.
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